Privacy Policy

Last Updated: July 2026

At Armor Ride (accessible from armorride.store), accessible to customers across the United States and worldwide, your privacy and data security are of utmost importance to us. This Privacy Policy outlines how Armor Ride ("we," "us," or "our") collects, uses, discloses, and protects your Personal Information when you visit, make a purchase, or interact with our online store.

By accessing or using our website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We collect Personal Information to provide, improve, and secure our services. The types of information we collect include:

A. Information You Directly Provide to Us

Contact Information: Full name, billing address, shipping address, email address (support@armorride.store), and phone number.
Order & Transaction Details: Payment details (processed securely via encrypted third-party payment gateways), order history, items purchased (e.g., Bike, Open-Face, or Full-Face Helmets).
Customer Support Data: Information and communications you send us through customer service inquiries, return requests via 17Returns, or order tracking inquiries via 17TRACK.

B. Information Automatically Collected

When you browse our website, Shopify and our integrated applications automatically collect certain technical information about your device and browsing behavior:

Device & Browser Details: IP address, browser type, operating system, device type, time zone setting, and language preferences.
Usage & Browsing Data: Pages viewed, search queries, products viewed, time spent on pages, referral sources, and cart activity.
Cookies & Tracking Technologies: Unique session identifiers collected via cookies, web beacons, and pixels.

2. How We Use Your Personal Information

We use your personal data for the following legitimate business purposes:

Fulfilling Orders: To process payments, arrange shipping through national carriers (USPS, UPS, FedEx), issue invoices, and communicate order tracking updates (via 17TRACK).
Customer Care & Returns: To manage product returns, replacements, and inquiries through our automated portal (17Returns) or customer support email.
Marketing & Advertising: To deliver relevant advertisements, promotional emails, and customized offers through platforms like Google Ads, YouTube Ads, and Meta.
Site Optimization & Analytics: To analyze store traffic, monitor browsing trends, and improve website layout and product offerings.
Fraud Prevention & Security: To detect and prevent fraudulent transactions, unauthorized access, and malicious activity.

3. Cookies and Cookie Management (Consentmo GDPR)

We use cookies, web beacons, and similar tracking technologies to store your preferences, enhance site navigation, and deliver personalized content.

Essential Cookies: Necessary for basic website operations, shopping cart functionality, and secure checkout via Shopify.
Analytics & Performance Cookies: Help us understand how visitors interact with our store (e.g., Google Analytics).
Advertising & Targeting Cookies: Used by platforms such as Google & YouTube Channel to show tailored ads based on your interest in our helmet collections.

Managing Your Cookie Preferences:

We use the Consentmo GDPR application to provide you with full transparency and control over your cookie settings. Upon your first visit to Armor Ride, a cookie banner powered by Consentmo allows you to accept, decline, or customize your tracking preferences in compliance with GDPR and CCPA regulations.

4. Sharing & Disclosure of Personal Information

We do not sell your Personal Information for monetary consideration. However, we share your data with trusted third-party service providers necessary to operate our business:

Service Category	Partner / Application	Purpose of Sharing
E-Commerce Platform	Shopify Inc.	Hosting our store, processing checkouts, securing order data.
Order Tracking	17TRACK	Providing real-time package delivery updates to customers.
Return Management	17Returns	Processing self-service return and refund requests.
Advertising & Sales Channels	Google & YouTube App	Syncing product feeds and running targeted advertising.
Cookie Compliance	Consentmo GDPR	Managing cookie consent, data privacy requests, and compliance logs.
Logistics & Carriers	USPS, UPS, FedEx	Delivering packages to your physical address.

5. Your Privacy Rights (GDPR & CCPA/CPRA)

Depending on your jurisdiction (including California residents under CCPA/CPRA and European Union / European Economic Area residents under GDPR), you have specific rights regarding your personal data:

Right to Access / Know: You have the right to request access to the personal data we hold about you.
Right to Erasure / Deletion: You can request that we delete your personal data from our systems, subject to certain legal exceptions (e.g., accounting or tax obligations).
Right to Correction: You can request that we correct inaccurate or incomplete information.
Right to Opt-Out of Sale / Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
Right to Non-Discrimination: We will never discriminate against you for exercising your privacy rights.

How to Exercise Your Rights:

To submit a data access, correction, or deletion request, please email us at support@armorride.store or use the compliance widget provided by Consentmo GDPR on our store.

6. Data Security & Retention

Data Security: We employ industry-standard administrative, technical, and physical security measures (including SSL encryption on Shopify) to protect your personal information against loss, theft, and unauthorized access.
Data Retention: We retain your order and personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal and tax obligations, and resolve disputes.

7. Children’s Privacy

Our store and products (protective helmets) are not intended for or directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@armorride.store so we can remove it immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operational practices, application updates, or legal/regulatory requirements. The "Last Updated" date at the top of this policy indicates when the latest revisions were made.